Client
Forest Amerika, Accommodation
Services
Branding Development, Social Media Management (Facebook and Instagram), Communication Strategy, Content Creation (Feed, Highlights, Reels), Sponsored Content (Ads Manager)
Year
2023
Forest Amerika offers enchanting accommodation units in the heart of Gorski Kotar, providing guests with a tranquil escape from the hustle and bustle of city life. The serene environment and picturesque setting inspired our approach to their branding and communication strategy.
Branding and Communication Strategy
We started by developing the full name for the accommodation: Forest Amerika Hideout. This name encapsulates the essence of the retreat as a place where visitors can ‘hide out’ and find peace with friends and family.
Social Media Strategy and Execution
Our next step was to establish a strong presence on social media, particularly on Facebook and Instagram. We crafted a comprehensive communication plan that included:
- Naming and Branding: Establishing ‘Forest Amerika Hideout’ as the official name across all social media platforms.
- Content Creation: Developing a cohesive Instagram feed where each image seamlessly transitions to the next, creating a visually appealing and connected narrative.
- Highlights and Reels: Creating Instagram Highlights to showcase different aspects of the hideout and Reels to capture the beauty of the accommodation and the surrounding nature.
- Link Integration: Including appropriate links in posts and bio sections to direct potential guests to booking pages.
Sponsored Content and Ad Management
To enhance visibility and reach, we utilized Ads Manager to sponsor content. This involved:
- Target Audience Preparation: Identifying and detailing the target audience to ensure precise ad targeting.
- Ad Creation: Designing engaging and compelling advertisements that align with the overall branding and appeal to the intended audience.
Visual and Content Design
The Instagram feed was designed to reflect the enchanting nature of Forest Amerika Hideout. Each post was meticulously planned to ensure a visually connected and harmonious profile. We produced engaging Reel videos that highlighted the natural beauty and serene environment of the hideout, aiming to attract and inspire potential guests.
Our strategic approach and creative execution helped to position Forest Amerika Hideout as an idyllic retreat, effectively communicating its unique charm and appeal through engaging social media content and targeted advertising.
