Client
Bambi Bee d.o.o.
Services
Social Media Management (Instagram, Facebook), Social Media Strategy, Social Media Advertising, Influencer Coordination, Supplier Coordination, Brand Strategy, Public Relations (PR), Event Management
Year
2023-2024
Bambi Bee d.o.o., under the brand name Choconilla’s, is a specialized store dedicated to providing a wide range of products for mothers, babies, and children. From essential baby care items to trendy children’s clothing and accessories, Choconilla’s is committed to providing high-quality, safe, and practical solutions for families. Their carefully selected assortment makes parenting easier and more enjoyable, ensuring customers find everything they need for their little ones.
Event Management and Strategic Campaigns
Our event management expertise extends to various impactful projects.
Trade Shows in Split and Zagreb: These events focused on mothers, babies, and pregnant women. We managed all digital communication and advertising with the goals of increasing reach and driving traffic.
In-Store Events and Campaigns: We designed monthly activities and product-focused events to attract customers to physical stores. A notable campaign, ‘ChocoWeekend,’ offered educational sessions and discounts on popular products every other weekend. Our responsibilities included crafting all communication, developing the visual identity of the activities, and strategic planning.
Choconilla’s Winter Wonderland: This festive event created a Christmas atmosphere within the store, offering discounts and gifts, including a visit from Santa Claus. Our tasks encompassed the entire creative concept, social media and digital communication strategies, event coordination, and photography.
Black Friday Activities
In November, we coordinated a dynamic Black Friday campaign. Besides preparing the communication plan for digital channels, we oversaw the creation of a microsite on Choconilla’s website. The campaign featured a countdown and the concept of ‘opening boxes,’ where new discounts were revealed daily to keep customers engaged and excited.
