Client
VMV SZABO d.o.o.
Services
POS Material Design (Brochures and Posters), Promotional Video Production
Year
2022
SzabOil is a petrol station known for its convenience and excellent customer service. Situated near Varaždin, SzabOil not only provides fuel but also a variety of products and services within its on-site store. Our goal was to enhance the in-store experience and attract more customers through effective point-of-sale (POS) materials and promotional content.
POS Materials: Brochures and Posters
We designed and developed POS materials such as brochures and posters to communicate current promotions and offers within the petrol station store.
Our process involved:
- Branding Guidelines: Adhering strictly to SzabOil’s branding guidelines to ensure consistency and brand recognition across all materials.
- Creative Design: Crafting visually appealing and informative brochures and posters that highlight ongoing promotions, special offers, and new products.
- Clear Messaging: Ensuring that the content is clear, concise, and engaging to capture the attention of customers and convey the intended message effectively.
Promotional Video Production
In addition to POS materials, we produced short promotional videos for the totem located in front of the petrol station. This involved:
- Concept Development: Brainstorming and developing creative concepts that align with SzabOil’s brand identity and promotional goals.
- Video Production: Filming and editing high-quality videos that showcase current deals, services, and features of the petrol station and store.
- Engaging Content: Creating engaging and visually striking videos that attract and inform customers, encouraging them to take advantage of the promotions.
